I saw a piece today on i-D about how fashion bloggers may be ruining fashion for us as consumers on Instagram. As a quasi-fashion blogger who follows some of those big fashion bloggers, I get that. What do Rumi Neely of Fashion Toast, Wendy of Wendy’s Lookbook, and Aimee of Song of Style all share? Killer Instagram feeds (um, and millions of followers.) But that comes at a price, to the tune of several thousands of dollars worth of merch if I want to recreate that look myself. For me, and probably most of you, that’s just not accessible.
Sure, I won’t lie. I drool over their many-paycheck’s-worth handbags, their gorgeous shoes, and their jet-setting ways. But as this article points out, a lot of that is just a facade. Many fashion bloggers were gifted these items. That purse with the flowers in it? Yeah, probably gifted. That trip to Dubai? I bet it was sponsored.
But does the average consumer realize this? In a world of blog disclosures, I find that rarely are things marked “c/o” let alone “sponsored by” anymore. And Instagram is a whole new world for a lot of these rules and regulations. Sure, there are #ad or #spon hashtags, but how many people even bother using them?
I hope to not contribute to the problem. The brands I’ve featured have been small. StyleGather just launched a national campaign, but they’re a growing small business. J Leer is also a brand new, small business. And I will never turn down an Etsy artisan like Skinny Pig Designs. Her jewelry is beautiful and I love that she makes everything by hand.
I confess that I would totally take a designer handbag if I was offered one, because um, hi, I am only human. But I sure hope to never become “unreachable.” My main goal with my fashion posts is to share looks on a budget, and that’s why I link up at the end of every month to Fran’s Budgeting Bloggers. What I love most about blogging is being able to share my passions (fashion, beauty, my city, my dog) with others.
And I think there are a lot of bloggers, especially big ones, that get caught up and lose touch with why they even started blogging. Aside from the few who only started it to make money (I’m looking at you, Chriselle), most of them started a blog before blogs were a thing. They wanted to meet like-minded people and share their passion for fashion with the world.
But do they ruin fashion? I don’t think so. I think as consumers and blog readers, we should be aware what we’re seeing is not realistic. Most of those big bloggers no longer have a day job. They devote their life to their blog, and I would argue many blog to live instead of living to blog. And while I may not be able to buy that $5,000 outfit, I sure can use it as inspiration for my $100 outfit.
Linking up with Kathy and Liz
Do you think fashion bloggers are ruining fashion for the rest of us?