If you’re new around here, you may not know that Twitter is my favorite social media platform. I created my first Twitter account 7 years ago in college. It was definitely not the account I use now, but was one I specifically for school. We would have Twitter Chats (before they were called that) and live tweet some of the material we watched during class. We were even graded based on participation.
Now I use Twitter largely as a marketing platform for myself and my blog. I don’t always have as much time as I’d like to be able to chat and participate. Yet even when I’m not at my desk or have my phone handy to be tweeting, I’m still “there.” When I started blogging, I started a brand new account with no followers. Slowly in a year and a half, I’ve grown my following and finally feel more confident in my “Twitter Routine.” Here’s how I’ve done it.
9 Tips to Use Twitter More Effectively For Your Blog
1. Schedule posts in advance, so even when you’re away, you’re really not.
Consistency is key, and I personally love Buffer to help me do this. When I went on vacation in January, I had scheduled out the entire week I was gone plus some extra. You can use Buffer for free for 10 posts at a time, or it’s $10 a month for 100 posts. I also like that Buffer has suggested posts to help me on days when I’m a little low on content to share.
2. Twitter chats.
Admittedly I don’t participate as much as I would like to, but these are a great way to get connected with new bloggers and creatives. For fashion bloggers, I love #StyleChat (Wednesdays, 12pm PST). For creatives, there is #CreateLounge (Wednesdays, 5pm PST). For beauty bloggers, try #BeautyChat (Fridays, 11am PST).
3. Tag people, but tag them correctly.
I hate to be the Twitter police, but SO many bloggers tag people the wrong way. If your tweet looks like this:
@hellorigbyblog You know, I’ve been the same way for a few weeks but in the last few days the posts are flowing! That happens sometimes…
— Cat (@oddlylovely) March 4, 2015
The only person who will see it is the people that follow both Cat and I. This is totally fine in this situation because Cat and I were having a conversation. Also, please don’t tag someone at the end of your tweets when you’re having a conversation. It’s really hard to read in your timeline when you can’t see context. This, on the other hand, this was a tagging fail:
This, on the other hand, this was a tagging fail:
In this instance, Old Navy was trying to have a conversation, but because they didn’t space the username properly, their entire audience saw this customer service fail. Oops.
If you want to tag someone at the beginning of a tweet, do it like this, with a period before the tag:
— Old Navy Official (@OldNavy) February 27, 2015
OR, just restructure your tweet, like this:
4. Check your analytics to see what your followers really like.
By keeping up with your analytics, you can see which tweets are most favorited, retweeted, and clicked on. You also can get some information about your folowers, like their main interests, their general age range, location, and gender. Not surprisingly, 87% of my followers identify as female, 8% are from Seattle, and their interests include shopping, fashion, and beauty.
5. Have genuine conversation!
Twitter is all about engaging and chatting… well, in 140 characters or less! But that’s my favorite part of it – asking questions, getting answers and building friendships.
6. Utilize photos when sharing blog posts.
I, like a lot of others, are visual people. When I see an interesting photo, I’m much more likely to click on your tweet, and thus click on your link. I always try to include a photo when possible with my tweets.
7. Share others content.
The beauty of Twitter is quickly and easily sharing others content. Love an article about Gilmore Girls? Tweet it out! Tag the author, and you’re sure to put a smile on their face.
8. Use hashtags when appropriate, but don’t get too crazy.
Twitter is searchable without the # in front, but using certain hashtags like “#bbloggers”, “#fbloggers”, or “#vloggers” can help you reach a new audience who follows those hashtags. Ironic hashtags are always fun in my book too, I use “#thestruggleisreal” and #sorrynotsorry fairly often. ;)
9. Most of all, have fun.
Twitter shouldn’t be taken SO SERIOUSLY all the time. Having fun and tweeting quips, silly PSAs, and dumb stuff your dog/kids/SO did is important too. I follow you on Twitter because I like you and I want little sneak peeks into your life outside of your blog.
What are some of the ways you’ve been using Twitter for your blog, yourself, or a business? I’d love to hear about it!